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Explaining Corporate Blog Comment Moderation
By: Susan Iskiwitch
11/19/2008 - Approving comments on a corporate blog is a delicate process. On one hand, a corporate blog team wants to encourage its readers to have a voice and engage in two-way communication. On the other, the blog team must ensure the comments displayed publically are genuine…
Kicking the Grinch Out of the Holiday Office Party
By: Mistie Thompson
11/17/2008 - There’s no joy in Whoville this year, according to the AP. Company holiday parties are being slashed faster than victims in “Saw V,” and the bloodletting appears to be happening at companies large and small. I’m sure the Grinch is dancing with glee in his…
Giving back to your community… through training
By: Christi Dixon
11/12/2008 - When we talk about giving back to our community, we’re often speaking of time, expertise or dollars. Standing Partnership has a long history of giving back. What I’ve been learning over the past several weeks is the importance of training and professional development in determining…
Blogging the Corporate Cutbacks
By: Robin Anderson
11/11/2008 - Any time a company announces layoffs, someone will be discontented. Most of the time, it is the employees who must face the prospect of looking for a new job. However, with online communication more prevalent now than ever before, companies themselves are faring worse in…
Don’t Just Plan for a Crisis – Practice for One
By: Julie Steininger
11/11/2008 - These days, the word "crisis" is found in practically every front page headline. Properly preparing for a crisis and executing a strategic communications plan in the time of crisis are imperative to protecting a company's or organization's reputation. Planning is key - monitoring for issues…
Corporate Blogging 101: Generating Comments
By: Justin Lopinot
11/04/2008 - Your blog looks beautiful and is full of great content that is driving readership. But nobody is commenting. What's the deal? A corporate blog should be viewed as a two-way street, engaging readers in the conversation. Readers should be encouraged to participate in dialog. Here…
Will Twitter Take Center Stage on Election Day?
By: Mistie Thompson
10/31/2008 - Microblogging service Twitter has been revving up its relevance as the 2008 presidential race heads toward the grand finale of election day, but its newest offering may make it the go-to spot for instantaneous reporting on Nov. 4. Twitter Vote Report has been actively recruiting Twitter-philes for the past…
Election Time Isn't Just for the Candidates
By: Beth Minnigerode
10/27/2008 - In this election season, numerous organizations are raising their profile by promoting their thought leadership and positions on key issues. Here's an example of a statement from the Missouri Hospital Association (MHA) regarding Proposition B. They did a great job at: Taking a strong stance…
Newspapers debate their own ethical dilemmas
By: Maya Lunnemann
10/24/2008 - Steve Parker, deputy managing editor for the St. Louis Post-Dispatch, is following in the footsteps of the Knoxville News Sentinel and asking his readers to debate about the ethics of newspapers endorsing a presidential candidate. The News Sentinel raises the following points: Arguments in favor…
Hug a reporter today
By: Christi Dixon
10/23/2008 - The newspaper business is taking a beating these days. Check out the latest news on the once-symbiotic relationship between the Associated Press and its member papers. In our own backyard of St. Louis, we're seeing tighter budgets and declining readership lead to eliminated positions, emergency…
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