Comments on: Social Media’s Campaign Limitations http://www.standingprblog.com/2008/05/14/social-medias-campaign-limitations/ Thoughts on public relations, strategic communications and issues management from Standing Partnership - St. Louis, Missouri Sat, 30 Aug 2008 11:30:10 +0000 http://wordpress.org/?v=2.2.1 By: Jennifer http://www.standingprblog.com/2008/05/14/social-medias-campaign-limitations/#comment-643 Jennifer Tue, 20 May 2008 13:43:42 +0000 http://www.standingprblog.com/2008/05/14/social-medias-campaign-limitations/#comment-643 I agree, Laura. The key is to take the learnings from the online world and apply them in offline spaces. Whether or not we are urban or rural dwellers, a millenial or a baby boomer, wealthy or middle class, we all desire the same thing from our leaders: honest, authentic leadership. Social media allows us to form what feels like a one-to-one relationship with individuals and even corporations rather than relying on the intermediaries of media and political parties. Honesty and authenticity are easier to convey in a direct conversation rather than one that is moderated by others, making face-to-face communication still the ultimate form of communication. I agree, Laura. The key is to take the learnings from the online world and apply them in offline spaces. Whether or not we are urban or rural dwellers, a millenial or a baby boomer, wealthy or middle class, we all desire the same thing from our leaders: honest, authentic leadership.

Social media allows us to form what feels like a one-to-one relationship with individuals and even corporations rather than relying on the intermediaries of media and political parties. Honesty and authenticity are easier to convey in a direct conversation rather than one that is moderated by others, making face-to-face communication still the ultimate form of communication.

]]> By: Laura http://www.standingprblog.com/2008/05/14/social-medias-campaign-limitations/#comment-642 Laura Mon, 19 May 2008 18:28:58 +0000 http://www.standingprblog.com/2008/05/14/social-medias-campaign-limitations/#comment-642 I think it means that when you're trying to build relationships with an audience as large and diverse as U.S. voters, social media as a set of tactics is not enough. Personally, I think Obama can relate to the blue collar block, but it will have to be on their terms, in their space, which is not online. Even so, the principles we've learned from social media still apply -- be pithy, be funny, be heartfelt, be real. Above all: don't avoid the truth or pretend to be someone you're not. I think it means that when you’re trying to build relationships with an audience as large and diverse as U.S. voters, social media as a set of tactics is not enough.

Personally, I think Obama can relate to the blue collar block, but it will have to be on their terms, in their space, which is not online.

Even so, the principles we’ve learned from social media still apply — be pithy, be funny, be heartfelt, be real. Above all: don’t avoid the truth or pretend to be someone you’re not.

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