Saturn Sponsors Bossy’s Excellent Road Trip
April 14th, 2008By Marijean Jaggers
Unless you are a fellow mom-blogger or you read a lot of blogs, you may not have heard of Bossy. Bossy, a.k.a. Georgia Getz is the extremely popular author of humor blog, i am bossy (Technorati rank: 8,464, Authority: 553). Earlier this year, Bossy announced that she would spend five weeks on a road trip to visit more than 250 blog friends in 182 cities in 42 states. Last summer, I encountered Bossy at Blogher and she is, without a doubt, one of the Big Girls of Blogging (others include: Dooce, Pioneer Woman, Her Bad Mother, Fussy, Blackbird – all have the kind of star power clout that have other bloggers swooning in their presence. Or stammering compliments, as in the case of yours truly.)
Social media smart Saturn caught on to the opportunity to reach their audience by sponsoring Bossy’s Excellent Road Trip with a variety of free Saturn vehicles to last throughout her trip. A brilliant move as Bossy is not only test driving each model of car they make but actually reviewing them and sharing photos as she reaches hundreds of thousands of her blog’s readers.
Marketers should take note: if the audience you’re trying to target community you’re trying to attract* is female, 24-50, you need to be reading these blogs and understanding what interests your potential customers.
Way to go, Saturn! And good luck, Bossy — we’re enjoying vicariously riding along with you. Here’s the link to the archives in case you want to catch up and follow the rest of the trip: Bossy’s Excellent Road Trip
*Note: the language of the blogosphere has created change in the way we talk about building business through marketing and PR. We no longer use phrases like “targeted audiences.” In the blogosphere, this unfriendly terminology is no longer tolerated. In the blogosphere, we build communities. We attract readers. We create conversation. Now, isn’t that a friendlier approach?
April 14th, 2008 at 3:36 pm
Well played, Saturn. Well played.