Comments on: What’s your definition of social media? http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/ Thoughts on public relations, strategic communications and issues management from Standing Partnership - St. Louis, Missouri Fri, 08 Aug 2008 21:33:54 +0000 http://wordpress.org/?v=2.2.1 By: Safely Ignored » Message about media http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/#comment-605 Safely Ignored » Message about media Wed, 07 May 2008 21:27:17 +0000 http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/#comment-605 [...] distinction between publisher and consumer” definition of social media seems to have caused a little to-do locally. This entry was written by Hans, posted on April 6, 2008 at 8:07 am, filed under asides, [...] […] distinction between publisher and consumer” definition of social media seems to have caused a little to-do locally. This entry was written by Hans, posted on April 6, 2008 at 8:07 am, filed under asides, […]

]]> By: Jim Durbin http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/#comment-520 Jim Durbin Thu, 10 Apr 2008 04:30:30 +0000 http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/#comment-520 I think Social Media is like obscenity. I can't define it, but I know it when I see it. I think Social Media is like obscenity. I can’t define it, but I know it when I see it.

]]> By: Cathy Dunkin http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/#comment-513 Cathy Dunkin Mon, 07 Apr 2008 19:18:33 +0000 http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/#comment-513 What I liked about Jason's definition was its simplicity; what I like about the follow-up conversation is that I agree that the subject isn't a simple one. There are so many great opportunities to get involved -- for businesspeople to technology experts. By any definition, social media is open and inclusive. To Lori's point, if Washington University plans a future panel, being inclusive of another woman's voice to join mine is a great suggestion. What I liked about Jason’s definition was its simplicity; what I like about the follow-up conversation is that I agree that the subject isn’t a simple one. There are so many great opportunities to get involved — for businesspeople to technology experts. By any definition, social media is open and inclusive.

To Lori’s point, if Washington University plans a future panel, being inclusive of another woman’s voice to join mine is a great suggestion.

]]> By: Lori http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/#comment-512 Lori Mon, 07 Apr 2008 18:17:09 +0000 http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/#comment-512 I like to think that social media means using social objects (be they free videos - in the case of youtube, or 99 cent+ books - in the case of amazon and so on forever,) to foster communities online. While I agree with Jason's statement, it did make me go hm. What I like most about New media is what happens (or doesn't happen) when you're applying it to old media -- so I don't like to say "You're in or you're out" when it comes to that sort of thing. Loved the conference, so grateful to Susan for telling me about it - but would've really been excited to see more (one?) women speaking up there on that panel. I like to think that social media means using social objects (be they free videos - in the case of youtube, or 99 cent+ books - in the case of amazon and so on forever,) to foster communities online.

While I agree with Jason’s statement, it did make me go hm. What I like most about New media is what happens (or doesn’t happen) when you’re applying it to old media — so I don’t like to say “You’re in or you’re out” when it comes to that sort of thing.

Loved the conference, so grateful to Susan for telling me about it - but would’ve really been excited to see more (one?) women speaking up there on that panel.

]]> By: John Cass http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/#comment-510 John Cass Sun, 06 Apr 2008 00:15:05 +0000 http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/#comment-510 I agree with Marijean about Amazon.com's book review function, I think that is an example of social media. My definition of social media would be different from Jason's. I would say social media is a web technology where the audience or members of the website have the ability to participate and contribute. Probably one of the most comprehensive definitions of social media is Tim O'Reilly's definition of Web 2.0. I believe he has seven factors in his definition of the term. I often think that social media is used by business people, PR and marketing people. While the programmers, technologists and VC people use Web 2.0. You find different communities on the web using different terms for the same practice. Though there are differences between Web 2.0 and social media, I think they are close enough. Interestingly, there has been a debate about the use of social media optimization and social media marketing. SEO people appear to use SMO, and a broader array of people use SMM. I agree with Marijean about Amazon.com’s book review function, I think that is an example of social media.

My definition of social media would be different from Jason’s. I would say social media is a web technology where the audience or members of the website have the ability to participate and contribute.

Probably one of the most comprehensive definitions of social media is Tim O’Reilly’s definition of Web 2.0. I believe he has seven factors in his definition of the term. I often think that social media is used by business people, PR and marketing people. While the programmers, technologists and VC people use Web 2.0.

You find different communities on the web using different terms for the same practice. Though there are differences between Web 2.0 and social media, I think they are close enough.

Interestingly, there has been a debate about the use of social media optimization and social media marketing. SEO people appear to use SMO, and a broader array of people use SMM.

]]> By: Susan Iskiwitch http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/#comment-509 Susan Iskiwitch Sat, 05 Apr 2008 15:31:39 +0000 http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/#comment-509 Marijean, I (and I assume Jason) would have to disagree with you. I think the primary focus of each outlet is in question. The primary focus of Amazon is retail; to sell stuff. The primary focus of CNN is for the CNN folks to provide news. And the primary focus of Yahoo! Messenger (or AIM or Google Talk) is for two-way communication between a closed group of people. The difference between these brands and "social media brands" is that social media brands' primary focus is universal collaboration or universal access to the sharing of information. Marijean, I (and I assume Jason) would have to disagree with you. I think the primary focus of each outlet is in question. The primary focus of Amazon is retail; to sell stuff. The primary focus of CNN is for the CNN folks to provide news. And the primary focus of Yahoo! Messenger (or AIM or Google Talk) is for two-way communication between a closed group of people. The difference between these brands and “social media brands” is that social media brands’ primary focus is universal collaboration or universal access to the sharing of information.

]]> By: Cathy Dunkin http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/#comment-508 Cathy Dunkin Sat, 05 Apr 2008 15:27:13 +0000 http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/#comment-508 Jason did point out that his examples of "non social media" organizations almost all have some features that qualify. Jason did point out that his examples of “non social media” organizations almost all have some features that qualify.

]]> By: Marijean http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/#comment-505 Marijean Fri, 04 Apr 2008 21:14:24 +0000 http://www.standingprblog.com/2008/04/04/whats-your-definition-of-social-media/#comment-505 I think the book reviews in Amazon could definitely be considered social media. I always thought of instant messaging as "social" as well. In fact, I don't think it belongs in the "not" category at all, even under Jason's definition. I think the book reviews in Amazon could definitely be considered social media. I always thought of instant messaging as “social” as well. In fact, I don’t think it belongs in the “not” category at all, even under Jason’s definition.

]]>