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R-E-S-P-E-C-T

March 14th, 2008
By Amber Morris

After reading Overcoming Hypocrisy, I can completely understand and empathize with Melissa’s concern about finding the time to blog. It’s a common response to social media – at least for me and others who aren’t addicted. And not finding the time in no way influences my respect for anyone not blogging. I imagine even if you haven’t had the concern yourself, if you are a PR practitioner, you’ve likely heard it from those in your organization or your clients. Perhaps this tip for battling the time crunch from blogger and consultant will work for you … equip your spokespeople with a mini digital recorder or have them call into your voice mail and share their thoughts, which can be done from almost anywhere. You can then transcribe and post them. This tip can also help with people who are keyboard-challenged, as well as those who aren’t conversational when writing.

P.S. This post serves a dual purpose … it also showcases why I love working at Standing. Where else could I call a member of the management team a hypocrite? Yes … I was the culprit. Probably not the best career move, although I did ask if it was ok if I called her a name before I did it. To say I was joking isn’t necessarily accurate, although it definitely wasn’t malicious. It was a slightly calculated move intended to prod her into blogging – she loves a challenge and I was banking on her loving it enough to forgive me for being a little blunt. Also, she is, after all, the one who nudged most of the Standing Partnership team into the social media arena – without the push we would not be gaining an expertise in leveraging the tools for our clients, and we definitely wouldn’t be here blogging. Considering that, I was really just returning the favor. And to me, the freedom to be so honest and her willingness and graciousness to accept the challenge is the ultimate sign of respect – both given and received.

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