Target has second thoughts regarding its blog policy
January 31st, 2008By Justin Lopinot
In fairness to Target, who we picked on in a post earlier this week, I felt it was important to recognize that the company is reconsidering its stance in regards to its long-standing ban of nontraditional media, including both blogs and trade publications. PR Week reports that the retailer has upped its communications staffing and will review its blog policy.
In the article, Target’s senior manager of communications acknowledges, “We recognize that blogs are increasing in number, and that our core guests” are writing and reading blogs. She is later quoted as saying, “We will be reviewing that blog policy going forward. We just don’t want to make any decisions we can’t follow up on.”
The decision by Target to reconsider this policy is something we can all agree upon as being a good move. However, they should act quickly. I mean, what are they waiting for: all the newspaper ink to dry out?
February 1st, 2008 at 5:13 pm
What is wrong with pr people? Why in the world would you not jump on the opportunity to engage directly with your customer? Target is so good at building relationships with their consumers through their brand and product strategies. Their pr department needs to deliver the same value in their work!