Archive for December, 2007

Social media predictions for 2008

Friday, December 28th, 2007

It’s “year in review” time at every publication and blog on the planet. Topics range from music to news to social networking.

As 2007 comes to a close, I thought it would be fun to discuss predictions on social media and communications for 2008. What will be the next big thing?

I have heard that Utterz could explode (though it makes my brain explode thinking about it). Perhaps the previously discussed Yahoo! Mash program will take off like Facebook did over the past year. Or will the next big thing be something practical? For example, will people finally realize that walking around and dining with Bluetooth headsets on looks ridiculous?

Who knows what’s in store for 2008? What do you predict?

Flexing for Customers

Wednesday, December 26th, 2007

I thought this post was extremely enlightening, given that many St. Louis businesses are adjusting schedules to accomodate the Hwy. 40 closure…

Successful flexibility requires rethinking the way many of us having been working for decades. That includes redefining good customer service. Maybe accessibility really is what matters most, and not where the customer service is taking place, especially if individuals have the flexibility they need.

How is your business balancing the needs of accessible employees and global customers?

Managing holiday issues– and others

Friday, December 21st, 2007

For those looking for an amusing read, ask a fellow Standing member for a copy of our “Holiday Survival Guide: Tips for Managing Tough Holiday Issues.” (Thanks, Justin, for tracking down the image!) 

 

I plan to share with all of my holiday guests this year in an effort to explain why issues management and crisis planning are important!

Seriously, though, the piece prompted me to look for some other creative ways of handling tough issues using new tools. Here are some of my faves:

-Use an online newsroom to correct inaccuracies, in real time. Shel Holtz blogged about this last month in his review of Hillary Clinton’s tactics.

- Be very careful in the online world. You (the PR or marketing pro) can create your own crisis if you’re not smart. This is especially painful, courtesy of Jon Greer at Catching Flack.

- Adopt a customer service mantra when it comes to crisis communications and planning. (Nod to Todd Defren.)

Happy Holidays–hope the New Year finds you issues free!

WWJD: PR stunt uses Christmas lore to promote hotel

Wednesday, December 19th, 2007

Terrible media pitches make me laugh, often by their mere stupidity (for examples, see here and here). But when a painfully obvious PR stunt somehow garners international attention, something just isn’t right.

Take the headline-grabbing story about Josephs and Marys being offered a free hotel room on Christmas. The news release is posted on the British hotel chain’s Web site. It’s pretty darn flowery cheesy. I’m sure somebody with extremely religious fortitude might even find it offensive. Here’s a sampling (though I have to admit I cleaned up some of the egregious errors because they made me cringe):

The “gift” of a free night’s stay is to make up for the hotel industry not having any rooms left on Christmas Eve over 2,000 years ago when the original “Mary and Joseph” had to settle for the night in a stable.

Today’s Mary and Joseph will stay in a spacious Travelodge family room, which can also cater for a baby and a manger. A free car parking space will be provided for the donkey, and there are plenty of £29 rooms available for the Shepherds and Wise Men to book. The couple can stay anytime from Christmas Eve to the Twelfth Night.

It’s mid-December, so news outlets are feasting on soft news like this right now. But this is pretty far out there. Nevertheless, the story is making the rounds on all of the major news Web sites. CNN ran a story about it on Saturday, even infusing the story with PR lingo (“Josephs and Marys in search of a room at the inn this Christmas are being made an offer they can’t refuse”). Believe it or not, the story is considered photo-worthy “breaking news” in Trinidad and Tobago.

It’s a clever idea, I guess, but the PR smell is hard to ignore. What do you think of the story? Have you run across any others that scream “PR stunt?”

Great Overview of Social Media Tools

Tuesday, December 18th, 2007

OK, I’ll admit it. I’m over 30. Far past 30. Even the Business Journal doesn’t have an issue devoted to my decade! (30 Under 30, 40 Under 40, you get the idea.) But I like to think I’m relatively tech-savvy nonetheless. I used to carry on Instant Message conversations with my kid during her college classes when she was away at school back in the mid-90s. (I’m not proud of it but there you have it.)

So this social media thing has me intrigued. I have a LinkedIn profile, subscribe to a bunch of RSS feeds and podcasts, and occasionally drop in on YouTube. But I’m already overwhelmed by e-mail! Dave, my IT geek at work, is Tweeting and when I asked why his jaw dropped as he responded, “Why not?!”Why not, indeed? This week I downloaded the Social Media Start Kit from my MarketingProfs™ Today e-newsletter. Here’s my New Year’s Resolution: to create a tactical social media plan for my organization that includes new ways of listening to what’s being said about us and reframing the discussion. You can help me get started by dropping in on the Parents as Teachers blog.

 

This guest post was provided by Standing Partnership client Pat Simpson, marketing communications director for Parents as Teachers National Center.

Twittering 40

Monday, December 17th, 2007

The Where Do You Stand? readers who make their homes outside of St. Louis may not be aware of the doom about to be faced by nearly all St. Louis-area residents on January 2, 2008. All lanes of 1-64/US40, the main artery for St. Louis commuters, will close in both directions between Ballas Road and I-170 before morning rush hour on January 2 and will remain closed for the entire year. The following year, another several-mile-long portion of the highway will be shut down.

Our friends at KSDK have so kindly created what I like to call a doomsday countdown on their Web site: as I write, there are 15 days, 09 hours, 4 minutes and 44 seconds until the highway closure.

Since I live on one side of where Highway 40 will be shut down and Standing Partnership’s office is on the other side, I have begun Twittering about the shutdown’s effect on my commute for the St. Louis Post Dispatch.

My updates as well as the updates of several area commuters (as recruited by Kurt Greenbaum, the Post’s director of social media), are aggregated into one Twitter event page called Hwy40 and will also appear on the St. Louis Post-Dispatch’s Highway 40 Special Report. As Kurt pointed out, MTV did something similar with coverage of the Video Music Awards.

Follow the Hwy40 page as well as SusanIskOff40’s individual updates to see how the St. Louis area adapts to this significant change in our daily lives.

Calling All Intern Candidates

Thursday, December 13th, 2007

As I’m sure you’ll learn in upcoming “How I Started at Standing” entries, many Standing staffers began here as interns. Beth, Susan, Jadea, Maria and Patrick are just a few examples…

And, guess what?  Standing Partnership is currently seeking high-qualified intern candidates! So get those resumes in!

What does an ideal intern candidate look like?

  • You like love to write;
  • You know what “pitching” is, and you’re good at it;
  • You enjoy working on a variety of clients, projects and teams;
  • You can work alone, and enjoy working in a team;
  • When someone says, “Take the ball and run with it,” you think of exciting opportunities to showcase your talent, capabilities and prowess, versus a football game; and
  • When someone asks you, why PR?  You say, “Because I’m a ‘people’ person.”  You take the opportunity to describe how you enjoy the challenge of managing clients’ reputations through strategic planning, social media, crisis communications, employee communications, smart media relations and more.

What do we offer?  An award-winning culture that provides interns the environment to build impressive and valuable experience, alongside leaders in their field.  

Oh yeah, did I mention it’s full-time, paid well, and, interns get their own mentor and office? (…Susan’s office decor will be tough to beat.)

Do you know the perfect intern candidate?  If so, please let us know.

How I Started Standing: Part Three

Thursday, December 13th, 2007

I fell into PR by accident.

In college, I was drawn to Student Activities Board, Student Government and Greek Life – any opportunity to plan events, lead projects, be creative, research and write. Even though I wasn’t majoring in communications I was inadvertently studying it.

So when it came time to find a job, I wanted to maximize the skills I’d learned as student/event planner/liaison/nerd. I traveled the country looking for the right match, taking contracted jobs for short-term projects to make some money (secretly scoping out the lay of the land), and refusing to settle.

As my personal Three Little Piggy’s story goes, I first interviewed at a global firm in New York, but starving, disgruntled interns and the prospect that I’d be pigeon holed into a “practice area” blew my hopes of a job in the Big Apple.

The second house office was of the Congressional variety in Washington, D.C. But the conversation about job responsibilities was as clear as mud, leaving me to suspect that not only would I NOT be doing REAL public relations, but that there was a distinct possibility that groveling and coffee fetching were in my near future. Not that I was completely opposed, but c’mon, I wanted to learn SOMETHING marketable.

A few weeks later, I arrived at Standing Partnership in St. Louis, slightly disheartened by experiences thus far but hopeful. The intern mentor promptly emerged and welcomed me into her office. We chatted about core values, managing work load and being prepared to think, solve problems and take on challenges. One thing was clear – THIS was what I’d been looking for. Luckily, they were looking for me too.

More than 2 years later, I’m still Standing.

Exploring Social Media in Schools

Wednesday, December 12th, 2007

I participated in a panel discussion today at CATEC, the technical education center for the Charlottesville/Albemarle region in Virginia. CATEC Director Darah Bonham gathered to the table local bloggers, social networkers, podcasters and education administrators to open the discussion of how we integrate social media into secondary education curriculum. Darah recapped the meeting nicely in a post on the CATEC blog.

I imagine that conversations like these are taking place in school districts across the country as educators, along with every other industry, begin adapting the tools of social media (blogs, online video, MP3s, wikis, social networks, etc.) to meet their needs and goals. One goal of today’s meeting was to identify the skills and tools that need to be taught to help our students enter the workforce well-equipped, confident and above all, employable.

While the group had varying ideas about how to get there, we all seemed in agreement that the core skills of good writing, informed reading, the ability to formulate sound judgement, well-developed research capability and problem-solving are the basis for successful use of social media tools, and a necessary base for any curriculum that includes them.

CATEC is interested in what educators, employers, parents and students think about the topic. Leave a comment on the CATEC blog and share your thoughts.

The Smallest Actions Can Transform Your Business

Wednesday, December 12th, 2007

I’m reading a book called Selling the Invisible, recommended to me by a client. In it, the author writes about the Butterfly Effect, as a method of illustrating how even the smallest action, like the flutter of a butterfly’s wings, can make a difference.

Today, I watched this short inspirational presentation about how good customer service begins with the experience, and creating memories. It’s about how simple acts can transform a business and a culture.

If you’re interested in transforming your business, take a few minutes to watch it.

Thanks to meteorologist Jim Jaggers (my uncle-in-law) for sending it and making a difference in my day.