Where Do You Stand?

• Viewer-generated video is fueling music videos today (from rock to country to hip hop).

• The music video for Soulja Boy’s now infamous “Crank That” made its debut online – the viewer-generated video was a hit online that eventually translated to traditional radio and billboard charts. As of publishing this post, the video on YouTube has 22,888,290 hits.

• The band Nickelback is using imitation viewer-generated video for their latest hit, Rockstar (meaning they produced the video to appear as though it is composed of viewer-generate content).

• What does this mean for the public relations industry? It might be a stretch to say this, but in measuring the reaction of our clients’ target audiences, we will have to also gauge audience responses in the new media realm.

This entry was posted on Thursday, November 29th, 2007 at 2:00 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.